Topical relevance
The link should genuinely fit the surrounding content and give readers a useful destination.
Helpful standards for reviewing link opportunities, choosing relevant placements, and understanding how search-engine guidance applies to the LinkExchange marketplace.
LinkExchange offers a WordPress-based marketplace where participating site owners can review opportunities to host links and advertisers can request placements using credits. The platform also describes managed guest and author posting services.
This page explains the documented workflow, offers editorial considerations for publishers and advertisers, and identifies important search-engine considerations. It supplements — but does not replace — the Terms & Conditions.
Use these practical checks when deciding whether a proposed placement belongs on a page.
The link should genuinely fit the surrounding content and give readers a useful destination.
A relevance match can inform a decision; the publisher still needs to assess whether the placement is suitable.
Check whether the relationship involves compensation and apply the appropriate link treatment.
A published link does not guarantee indexing, referral traffic, search visibility, or ranking improvements.
LinkExchange’s self-service plugin uses content and available matching signals to surface opportunities. The documented process includes publisher approval and subsequent placement verification.
Hosting earns internal credits subject to the applicable transaction rules; advertisers can use credits to fund requested placements. Credits are not the same as a promise of an SEO outcome.
Participating published content is used to identify potential contextual opportunities.
The marketplace considers relevance and available campaign or quality signals.
In the documented plugin flow, hosts review proposed funded placements before accepting them.
Placement verification checks whether an agreed link is present and configured as agreed.
For each proposed placement, these are sensible editorial questions to ask before accepting it.
Google distinguishes ordinary editorial links from advertisements and other compensated placements. The relationship behind the link matters, not only the markup used to publish it.
Google’s published guidance says links created as part of advertising, sponsorship or other compensation should use rel="sponsored" or rel="nofollow".
The LinkExchange credit-based placement model makes it important to evaluate whether a placement involves compensation, even if no direct cash changes hands.
Links should have contextually appropriate anchor text. Google documents rel="ugc" for user-generated content and rel="nofollow" when a site does not want to endorse or associate itself with a destination.
Adding attributes does not automatically make an excessive or manipulative link-building program acceptable.
Placement matching, editorial approval, and link verification are separate from search-engine compliance. This page does not assert that the current plugin automatically sets rel="sponsored" or another specific attribute for every credit-funded placement. Review the applicable agreement before changing an existing placement.
Link quality is an ongoing editorial and technical responsibility, not a one-time checklist.
Credits are LinkExchange’s internal unit for marketplace transactions. The published Terms describe credit settlement, verification and circumstances under which credited amounts may be reversed. Verification of a link’s presence does not independently certify the destination’s editorial quality.
Website owners remain responsible for their own content and links. Review proposed placements against your editorial standards and applicable policies. Do not assume a topical match replaces review of the destination.
LinkExchange separately describes managed services involving publisher selection, content drafting and editorial review. Publisher approval does not eliminate the need to mark compensated or sponsored links appropriately.
Search engines evaluate links independently. A live link does not guarantee indexing, traffic, rankings, or any other SEO outcome. Search-engine rules can change and should be consulted directly.
If you have questions about a placement or the service’s terms, use the published contact page and refer to the Terms & Conditions for dispute and transaction provisions.
Review how the plugin marketplace works, or read the current Terms for the rules that apply to participating accounts and placements.
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