How can E-commerce Businesses Benefit from Link Building?
With the proliferation of virtual stores and fierce competition in the enormous field of e-commerce, the key to long-term success becomes the mastery of e-commerce link-building. The skill of building and utilizing links is crucial in today’s vast digital landscape for increasing online businesses’ visibility, trustworthiness, and profits.
‘What is E-Commerce Link Building and How Can You Do It Effectively?’ is the topic of this comprehensive article. For businesses new to the game and old veterans alike, this article is a must-read guide to e-commerce link building and all the techniques, strategies, and best practices that come with it.
What is E-Commerce Link Building? and Why Do E-Commerce Businesses Need It?
E-commerce is now one of the biggest markets in the world. With more than 3 billion users and a $10 trillion market volume, it holds the top spot among rich markets that have exceptional potential. Well, it looks like it will hold this spot for a very long time. As much as this potential can be beneficial, it can also be a burden on companies and businesses, as this makes the competition more fierce. This is why e-commerce companies and businesses are in an endless cycle of finding ways to increase exposure and gain recognition.
Since e-commerce’s main idea is to establish online platforms and digitalization, it is logical that all the methods and solutions they look for are for enhancing online exposure and presence. And what is better to accomplish this than SEO? SEO is a part of any e-commerce business operation plan; they focus on it heavily. Optimizing a search engine is not an easy task; it can be very difficult given the many steps and strategies you have to go through. For a major market like e-commerce, it can be daunting to optimize SEO and establish a great online presence. But luckily, there is one SEO strategy that happens to be the knight in shining armor for the e-commerce industry, given its effectiveness and efficiency.
Introducing the Knight: E-Commerce Link Building
E-commerce link-building is very similar to the standard link-building process we all know about. It is the process of attracting high-quality backlinks from other websites. E-commerce businesses, especially those that are just starting, need every bit of publicity, which helps them establish an image of being reliable and trustworthy platforms that users can utilize. I mean, how many times have you found an e-commerce platform yourself and weren’t referred to it by another platform or website? It is rare to find an e-commerce business, a small one in particular, on your own for many reasons, including the fierce competition for the top results. And also the monopoly of big e-commerce businesses.
Main Desired Outcomes from E-commerce Link Building
E-commerce platforms usually utilize link building as a main strategy for many reasons. Of course, they do that for its proven effectiveness and efficiency. However, these platforms look beyond just effectiveness and efficiency. They usually have a list of goals and desired outcomes they look forward to accomplishing. Let us explore some of these desired outcomes from e-commerce link building.
The first desired outcome would be improving the business’s image. A business image is the way that customers perceive a business based on interactions and experiences. These interactions and experiences are not limited to those with customers only; they also include interactions with other platforms and the industry overall. By building backlinks with other websites, especially in the e-commerce industry, an e-commerce platform can improve its brand image by creating a persona of being a reliable and unique platform.
Another outcome that e-commerce platforms aim to accomplish well is local and global visibility. Proving effectiveness locally always comes first. That is why e-commerce platforms usually aim toward it first by building links with businesses and websites that have a great presence locally. Local keyword research and targeting can also be beneficial strategies alongside e-commerce link building. This paves the way for the second phase to come, which is aiming globally. This includes gaining high-quality backlinks from platforms that target a broader audience, mostly from different regions around the globe.
Benefits of Effective E-Commerce Link-Building Strategies
Increased Website Traffic
You may increase traffic to your e-commerce platform by obtaining high-quality connections from authoritative websites. Reputable websites can boost your brand’s visibility and bring in new customers by linking to your items or content.
Enhanced Brand Authority
A more credible and authoritative reputation for your brand can be achieved through the acquisition of links from reputable websites. Potential buyers may feel more comfortable and more trusting when making purchases as a result of this.
Referral Traffic
Referral traffic from other websites to your e-commerce platform can be generated through high-quality backlinks. The likelihood of a visitor converting into a customer increases when they originate from credible sources.
Long-term Growth
Your e-commerce business might experience long-term growth with the help of a solid network of backlinks. The effects of high-quality links are often long-lasting, bringing continual advantages in terms of traffic and visibility.
Better User Experience
Producing high-quality, informative material that readers will find useful is a common tactic in link-building. Guest posts, articles, and partnerships all have the potential to boost engagement and enhance the user experience on your site.
Relationship Building
Connecting with other companies and influential people in your sector is an important part of building links. In addition to assisting with link acquisition, this can pave the way for future partnerships and collaborations that could be beneficial to your e-commerce business.
Best Three Strategies to Consider for Effective E-Commerce Link Building
Nothing Beats a Blog!
The first effective e-commerce link-building strategy is to establish a blog. Yes, a blog—the one that is filled with articles that many find boring. Contrary to many people’s claims, a blog is a very essential element for effective SEO and link-building strategies. To gain high-quality backlinks, you have to give other platforms something they could refer to, as referring to your products and platform can be insufficient. By crafting a blog, you will have a greater chance of gaining backlinks from various websites. However, its effectiveness depends on the quality of your content, which is the next e-commerce link-building strategy we will discuss.
Linkable Content = Irresistible E-Commerce Website
Now that you have crafted your blog, let us discuss the type of content that you are going to include. Linkable content is one of the most important link-building strategies in the SEO realm. It is a process that includes creating content that is appealing enough to attract link-building opportunities from reputable websites. Linkable content comes in many forms, such as infographics, videos, case studies, guides, success stories, FAQs, and so on. Incorporating linkable content can be your gate to endless opportunities to attract high-quality backlinks that will certainly have long-lasting and remarkable effects.
Partnerships Guarantee Success
Lastly, let us talk about partnerships. Sometimes partnerships can be the ultimate way of establishing a great image and online presence. As we previously mentioned, the competition in the e-commerce market is very fierce, so it is better to take allies and gain mutual benefits. Affiliate partnerships are the last strategy you should consider for your e-commerce link-building strategy, but what is an affiliate partnership? An affiliate partnership is the process of partnering with another individual or business from the same industry or even outside. This partnership includes promoting your platform and getting something in return as well. This type of partnership is very common due to its great effectiveness. Not only does it provide a platform with a great number of high-quality backlinks, but it also paves the way for more collaborations and strengthens the relationship between organizations.
Wrapping Up
E-commerce link building can be a tough process to go through. However, with the use of smart strategies like affiliate partnerships, blogs, linkable content, guest posting, and more, you can experience a seamless and effective e-commerce link-building process that will have magical effects on your platforms. Just as this article provides you with the ideal knowledge to take on this process by yourself, we are also going to suggest the ultimate solution to gain high-quality backlinks easily and conveniently! Linkexchange.AI is the first link-building hub in the world. Through this advanced platform, you will browse thousands of link-building opportunities with a great number of reputable websites. All you have to do is find a website based on your requirements, such as SEO score, price, and so on, and reach out to exchange links. Start your e-commerce link-building journey now with Linkexchange.AI and enjoy the impacts of powerful affiliate partnerships.
