What Makes Content Linkable and How to Achieve It?
Content comes in many forms and shapes. You could have engaging content that is used for communicating with users in a better way and establishing bonds. There is also professional and informative content that is not intended for engagement but is rather used to inform and educate users. There are endless types and forms that could be used. And each business uses what is best for its needs and industry. Now, for SEO, content is nearly everything. It is what drives traffic and attracts users, which in turn improves rankings on search engines. For that, a type of content has been widely used for such purposes, which is linkable content. In this article, we will discover everything about linkable content, including how important it is for SEO, benefits, and types that you could use for optimizing SEO.
What is Linkable Content?
Linkable content is a form of content that websites and businesses use to improve their ranking on the SERPs. It is content made for the sole purpose of attracting backlinks, as it is easily linked and referred to. This type of content gained much recognition with the increased and fierce competition that takes place online, with billions of websites competing on keywords and first-page ranking. Keep in mind that the better the content is, the more high-quality backlinks it will be able to get and the better it will rank. This is why creating linkable content has always been at the top of any SEO optimization plan. It is a must for many businesses to increase and enhance their online presence.
Is Linkable Content Important for SEO?
Now let us get to a very important question: is linkable content important for SEO? The answer is definitely yes. Linkable content is the golden opportunity to gain more exposure and improve rankings on all search engines as well as social media platforms. Linkable content is curated in a way that can be both engaging and informative so that readers can enjoy it and writers from other websites can find suitable information. This information has to relate to their industry so that they can use it as a reference. This, in turn, will lead to generating high-quality backlinks from trusted sources in the industry. And the more backlinks that your linkable content can gain, the more you can expect an elevated number of traffic, better SEO, and high ranks.
Linkable Content vs Shareable Content: The Ultimate Battle
As we previously mentioned, there are many forms of content that websites use. The most popular two are linkable content and shareable content. But what is the difference between the three types? Let us dive deep into this ultimate battle!
Linkable content, as we discussed in the previous section, is content made to attract high-quality backlinks. Usually, linkable content will be long-form and full of information, so it can be easily referred to in other content and websites. So, for instance, blog articles are likable content. On the other hand, shareable content is the complete opposite. The purpose of this content is not to be linked but to be shared on platforms like social media (Facebook, Instagram, and so on). This is why shared content falls under the category of short-form and easily digestible content. This doesn’t mean that it lacks valuable information; it actually does but in a more engaging way. Shareable content includes quizzes, GIFs, challenges, memes, and so on.
Benefits of Linkable Content
Educational and Resourceful
In its specific field, linkable content frequently acts as an educational reference or resource. This does double duty: it promotes your brand as an authority in your field and draws in high-quality backlinks.
Supports Content Marketing Strategy
In the larger context of content marketing, linkable content is a monarch. It has the potential to be the central focus of other forms of content, such as blogs, videos, and podcasts, which can increase its exposure and influence.
Increased Traffic
The majority of a website’s organic traffic comes from linkable content. Linking to your material from other websites can increase your audience size by drawing in people who are already interested in your niche or topic.
Improved Brand Visibility
Your brand’s exposure grows as more and more people share and connect to your content. Brand awareness and audience engagement can both increase as a result of this exposure.
Establishing Authority
You can establish yourself or your company as an expert in your field by generating content that is amusing, educational, or of high value. People are going to persist in thinking of you as a leader in your field if they link to your material.
Types of Linkable Content You Could Use
Guides
The first and most popular type of linkable content is guides. I mean, how many times have you come across full guides or how-to guides on the internet? It is more frequent than you think. Guides in all their forms are not just blog posts and articles. They contain a great deal of information and facts that could be very beneficial for readers. The more that your guide is inclusive and comprehensive, the more it will attract backlinks from those who find it ideal to link such informational and beneficial content on their platforms.
Press Releases
Press releases are another ideal type if you want to include linkable content on your website. They are a more formal way of announcing new updates, such as new products, services, features, and so on. Press releases are considered trustworthy and reliable sources on your website, which makes them more likely to be referred to from other websites or news sources and outlets.
Infographics
Infographics are the more fun versions of articles and guides, as readers get to learn everything from statistics to facts in the form of appealing visuals. This visually engaging content presents complex information in a digestible and visually appealing format. Their shareability and ability to simplify complex concepts make them linkable, as they become reference points for other websites and businesses looking to illustrate and validate their content with clear visuals.
Case Studies
Seriously, who doesn’t like to get inspired by reading a success story or case study of an individual? Case studies and success stories showcase real-world applications of products, services, or strategies. Sometimes they take the form of interviews with the people behind these success stories and sometimes they take the form of storytelling. Their detailed narratives and results make them linkable assets, as they offer credibility and practical insights that businesses, marketers, or individuals seek to reference and emulate.
What Should You Take Into Consideration When Creating Linkable Content
Creating linkable content is not an easy thing to go through, as it requires extensive planning and constricting. However, there are some factors that you need to put into consideration that can streamline your process a bit.
Consider your target audience first and foremost. Knowing your target audience would make things very easy for you. This is because you will know which one you will use when creating the content, the topic you will talk about, which perspectives to tackle, and so on. This will allow you to tailor the content to appeal to your audience perfectly
The second thing you need to take into consideration is uniqueness. It is okay if you are taking inspiration from others. However, what is not acceptable at all is replicating other content in the same format. To create appealing and real linkable content, you have to give readers and other websites a reason why they could refer to you, which is accomplished by being unique and original.
Lastly, visual elements should be your life companions. It is an established fact that the content should be engaging, but it is also nice to support your content with some visual format that makes the reading and navigation experience more enjoyable.
In Summary
Linkable content is the best way to help you lift your website and business. By crafting informative, useful, and linkable content, you can ensure high exposure and traffic in no time. It is important to mix and match different types of linkable content to keep users entertained and eager for more. This way, you could get yourself an abundance of high-quality backlinks that will get you up and ranking on all search engines. Well, in addition to linkable content, there is another effective way that you could get high-quality backlinks. What is it, you might ask? LinkExchange.AI!
LinkExchange.AI is the first-ever link exchange hub in the world! Through this website, you will connect with reputable and trusted websites to exchange links and seek guest posting opportunities that will help your websites shine in no time! Seize the chance and support your linkable content with LinkExchange.AI!
